MTP Munich Tranceport
Step 1
Posting across all seven accounts in one week. The repeated design pushes visibility to its limit.
Step 2
Posting the timetable as a combined post adds another layer of attention. It gives people a clear overview of what’s happening and ties all the individual posts together, making the whole project more visible and easier to follow.
Step 3
Gamifying the experience with a city-wide scavenger hunt. We hid tickets at specific locations in Munich, revealing the spots via video drops on two different collective accounts each week. The hunt was announced with a teaser video and coordinated through Instagram Stories to drive continuous engagement.
Step 4
Taking the visual identity to the streets. By hanging posters across key locations in Munich, we extended the campaign’s reach beyond social media. This physical presence anchored the event in the city’s urban landscape and caught the eye of passersby.
Step 5
Building urgency through immersive updates. We created POV videos walking up to the signature ticket machines, which displayed animated sales milestones (20%, 60%, 90%, Sold Out). This recurring format used scarcity to drive ticket sales while maintaining a seamless visual narrative throughout the campaign.